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About Us

It doesn't matter if you are a professional or a business, we will help build your image of competence, trustworthiness and leadership with our expert brand communication strategies.

Nabyula is derived from the word nebula, a giant cloud of dust in outer space. Over time the dust gets pulled together by gravity and condensed into a star.

That's exactly what we do.

We bring together all the powerful but scattered qualities already present in our clients in the best way to make stars out of them.

We are based in Singapore but we have been working with clients globally via remote platforms.


Nabyula was founded in 2005 as KinetiqBuzz, a PR agency. We evolved from doing public relations work to developing branded content, copywriting, corporate training and a lot more.

For a long time, we noticed a common gap in all our clients regardless of their industry—a strategy in brand communication. They had beautiful corporate identities, yet they could not develop a unique voice and positioning in their niche.

We have always wanted our clients to get the best out of their PR and marketing efforts, so we found ourselves consistently offering strategic advice.

In 2020, we pivoted into a consultancy as Nabyula while maintaining our KinetiqBuzz brand to support the implementation of our strategy.

Our Team of Specialists

Each of us bring our specialisations in Branding, Public Relations, Content, Copywriting, Design and Keynote Speaking to form a smart team. We have more than 100 years of combined experience working with SMEs to MNCs from a wide range of industries. We bring a specialist approach to delivering exactly what you need.


Dean Shams

Communication Strategist


Dr Tul Suksawat

Branding Consultant


Melverick Ng

Digital Automation Strategist


Kristel Dacumos-Lagorza

Executive Editor


Kim Leong

PR Consultant


Joey Tan

Senior Graphic Designer

Meet Our Coach-Consultants


Dean Shams

CEO & Principal Consultant

Communication Strategist

Dean Shams has been helping fast-growing companies build their brand profile since 2005. Drawing on his extensive experience as a communication strategist, Dean understands the real issues preventing businesses from developing a strong positioning and unique brand voice in their niche.

He founded his public relations agency KinetiqBuzz with notable early projects such as the launch of the SCAPE building in Singapore and The Search for the Happiest Person campaign that got international media coverage. Since then, he has managed PR campaigns for a wide range of industries that spans the government, B2B and B2C sectors. He has built a track record of getting extensive media credentials for his clients.

Dean also has created extensive branded content for MNCs and SMEs alike. He is known to develop clear, concise and compelling communication materials. His articles have been published in national newspapers, business and lifestyle magazines.

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Bavani Periasamy

Speaker, Coach. Gratitude Advocate

LinkedIn Specialist

Bavani Periasamy is a speaker and coach focusing on gratitude and coaches business owners to boost performance and grow revenue. She had used LinkedIn as her primary tool for increasing her profile and establishing her brand.

In just four years, she managed to secure a massive 25,000 connections and attract quality business leads from her network. She firmly believes that social selling is the way to build visibility on LinkedIn and nurture prospects. Developing relationships is a very a critical part of her sales process.

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Raven Lim

Podcast Producer

Raven Lim is an award-winning producer who has been working for local production houses

and international media powerhouses as Sony Pictures, CNBC and Endeavor.


Back in 2013, Raven co-founded Tomboy Tirade, Asia's first comedy chat podcast. With

listeners from around the world, Tomboy Tirade broke barriers during its 4-year run as a pioneering podcast that feature an all-female panel with Asian women as producers and



Inspired by the experience, she wants to help others launch their podcast and empower Asian voices.

Meet Our Implementation Team


Joey Tan

Design Lead


Nick La Port

Content Lead


Dean Loh

Web Design and Developement Lead

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