Updated: Jan 22, 2020
You request for proposals and quotes from vendors. What do you do when you find that you cannot follow through with them?
If you were like most client-side executives that I have come across, you probably would have done nothing. You might have even ignored the courtesy follow up email the vendor sent you.
What you really want to say is, I am not going to buy your product/service. But what you did was just give, what I call, a Silent No. We have all given the Silent No to sales calls. But those were unsolicited calls that you did not request nor were you interested in.